02193cmm a2200349 4500 214827246 TxAuBib 20120507120000.0 041206s2005||||||||||||||||||||||||eng|u 9780810122277 pbk. : alk. paper 0810122278 pbk. : alk. paper 9781423769224 electronic bk. 1423769228 electronic bk. (OCoLC)68213527 COO eng COO N$T YDXCP OCLCE OCLCQ TUU OCLCQ B24X7 TxAuBib Kellogg on biotechnology [electronic resource] : thriving through integration / edited by Alicia Löffler. Evanston, Ill. : Northwestern University Press, 2005. 1 online resource (xiii, 264 p.) : ill. Includes bibliographical references and index. Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]. Biotechnology. Biotechnology. economics. Biotechnology. organization & administration. Biotechnology industries. Biomedical Technology. Technology, Pharmaceutical. Bio-industries. Science Biotechnology. Electronic books. Löffler, Alicia. Kellogg Center for Biotechnology. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130574 EBSCOhost