02075cmm a2200277 4500 214824450 TxAuBib 20120507120000.0 051112s2003||||||||||||||||||||||||eng|u 9781423732051 electronic bk. 1423732057 electronic bk. (OCoLC)62266042 N$T eng N$T OCLCQ OCLCG OCLCQ TUU OCLCQ YDXCP EBLCP COO DKDLA ADU E7B MHW FVL OCLCQ TxAuBib Bradley, Patricia, 1941- Mass media and the shaping of American feminism, 1963-1975 [electronic resource] / Patricia Bradley. Jackson : University Press of Mississippi, 2003. 1 online resource (xviii, 322 p.) Includes bibliographical references (p. 287-307) and index. 1. The legacy of The feminine mystique -- 2. Marching for the media: NOW and media activism -- 3. The left at center -- 4. The practice of the craft -- 5. August, 1970 -- 6. Media and mitigation: soothing sexual angst -- 7. Gloria Steinem -- 8. Ms. and the success of liberal feminism -- 9. Efforts to reform the media: print -- 10. Reform redux: broadcast -- ll. Rise of the opposition. Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the "Battle of the Sexes"--The tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about. Feminism and mass media. Social sciences. LANGUAGE ARTS & DISCIPLINES Journalism. Journalism. Electronic books. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=140834 EBSCOhost