01512cmm a2200313 4500 214817290 TxAuBib 20120507120000.0 050809s2005||||||||||||||||||||||||eng|u 9780814428900 electronic bk. 0814428908 electronic bk. (OCoLC)61234490 N$T eng N$T OCLCQ YDXCP OCLCQ IDEBK OCLCQ TUU OCLCQ TxAuBib Mathieson, Rick. Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. New York : AMACOM, 2005. 1 online resource (ix, 244 p.) : ill. Includes bibliographical references (p. [213]-227) and index. The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020. Mobile commerce. Product management. BUSINESS & ECONOMICS Marketing Telemarketing. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Mail Order. BUSINESS & ECONOMICS Marketing Direct. BUSINESS & ECONOMICS E-Commerce Internet Marketing. Electronic books. American Management Association. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=134107 EBSCOhost