02561cmm a2200313 4500 214806544 TxAuBib 20120507120000.0 101122s2011||||||||||||||||||||||||eng|u 9780071748650 electronic bk. 0071748652 electronic bk. (OCoLC)682621207 N$T eng N$T YDXCP E7B OCLCQ HF9 OCLCQ TxAuBib Gunelius, Susan. 30-minute social media marketing [electronic resource] : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius. Thirty-minute social media marketing. New York : McGraw-Hill, 2011. 1 online resource (ix, 260 p.) : ill. Includes bibliographical references and index. Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet. Internet marketing. Online social networks. BUSINESS & ECONOMICS Marketing Telemarketing. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Mail Order. BUSINESS & ECONOMICS Marketing Direct. BUSINESS & ECONOMICS E-Commerce Internet Marketing. Electronic books. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=346349 EBSCOhost