02276cmm a2200289 4500 214801656 TxAuBib 20120507120000.0 100602s2010||||||||||||||||||||||||eng|u 9780814415559 electronic bk. 0814415555 electronic bk. 9786612568688 (OCoLC)635960653 N$T eng N$T EBLCP IUL IDEBK OCLCQ MHW OCLCQ E7B CDX UMI YDXCP CNCGM MYPMP OCLCQ TxAuBib Joseph, Jim, 1963- The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph. New York : AMACOM, 2010. 1 online resource (xviii, 222 p.) : ill. Includes bibliographical references and index. Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile. The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create. Branding (Marketing.) Brand loyalty. Customer relations. BUSINESS & ECONOMICS Advertising & Promotion. Electronic books. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=321662 EBSCOhost