02048cmm a2200277 4500 214798700 TxAuBib 20120507120000.0 100107s2009||||||||||||||||||||||||eng|u 9780749458430 electronic bk. 0749458437 electronic bk. (OCoLC)496123165 N$T eng N$T YDXCP OCLCQ EBLCP OCLCQ MHW OCLCQ B24X7 TxAuBib Higham, William. The next big thing [electronic resource] : spotting and forecasting consumer trends for profit / William Higham. London : Kogan Page Ltd., 2009. 1 online resource (ix, 261 p.) : ill. Includes bibliographical references and index. The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice. The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends. Consumer behavior Forecasting. New products. Sales forecasting. BUSINESS & ECONOMICS Consumer Behavior. Electronic books. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=295341 EBSCOhost