02471cmm a2200337 4500 214798626 TxAuBib 20120507120000.0 090903s2009||||||||||||||||||||||||eng|u 9780749457518 electronic bk. 0749457511 electronic bk. (OCoLC)435643874 N$T eng N$T OCLCQ EBLCP OCLCQ MHW OCLCQ TxAuBib Lincoln, Susan Rice. Mastering Web 2.0 [electronic resource] : transform your business using key website and social media tools / Susan Rice Lincoln. London : Kogan Page, 2009. 1 online resource (xvii, 206 p.) : ill. Includes bibliographical references (p. [195]-200) and index. Copyright; Table of contents; Preface; Introduction; 1. Social media -- giving power to the people; 2. Communicating the best and the worst; 3. Piggies in the middle; 4. The making of the corporation/person; 5. The grand old lady of the internet; 6. Googling it; 7. The forgotten magic of article marketing; 8. From Citizen Kane tocitizen journalists; 9. Podcasting -- a toddlerwith a big future; 10. Social networking will be like air; 11. Viral velocity; 12. Video opens thefloodgates; 13. Putting the pieces of the puzzle together; 14. A peek at the future; References; Index. Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts. Internet marketing. Viral marketing. Web 2.0. Electronic commerce Social aspects. BUSINESS & ECONOMICS Marketing Telemarketing. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Mail Order. BUSINESS & ECONOMICS Marketing Direct. BUSINESS & ECONOMICS E-Commerce Internet Marketing. Electronic books. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=280324 EBSCOhost